Fight the K-Cup Monster!

They let you brew a cup of coffee quickly and easily, but at what expense? K-Cups are marketed on convenience, but behind every quick and disposable coffee pod is a dirty little secret: they’re piling up in landfills faster than you can say “java.” By buying buying freshly roasted  Hawaiian Ka’u coffee, you can enjoy a more delicious morning cup while also helping fight the battle against the K-Cup.

coffee from Hawaii

Source: Flickr

One video production company created a humorous Cloverfield-style horror film to graphically illustrate how bad K-Cups are for the environment. Here are a few numbers to help put the problem in perspective. In 2013, one brand alone produced 8.3 billion of these little white cups. Since the Keurig coffee maker’s rise to fame, more than 60 billion K-Cups have ended up in landfills. This is enough to circle the Earth almost 80 times. Of course, all of that plastic will never break down. It will continue to sit in landfills for centuries. Most K-Cups are made from a type of plastic known as No.7, which cannot be recycled. Though there are recyclable K-Cups on the market, they make up less than 5% of all coffee pods produced.

The good news is that it’s very easy to do your part in fighting against the K-Cup monster. If you’re not ready to ditch your Keurig brewer, try using refillable cups to brew your favorite Ka’u Coffee. Or re-embrace simple, traditional brewing methods. When you buy high-quality beans such as our Hawaiian Ka’u coffee, it’s very rewarding to brew your own coffee in a French press or pour-over.

Visit Hawaii’s Local Buzz to explore our selection of premium, 100% Hawaiian coffee, and just say “no” to K-Cups.

2 thoughts on “Fight the K-Cup Monster!

  1. Trudy Apple

    Love your coffee & yes the refillable k-cups are a perfect solution.
    We use a French press, perfect.

    1. Lili Rodriguez

      Thank-you! French press coffee is delicious, and we love hearing from folks who love our coffee. A good friend loves her Keurig machine and tried all of the disposable cups to find one that works — the Ekobrew was her recommendation, especially the stainless steel version. And I think they can be purchased from Amazon at a pretty good price.


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