Tag Archives: farming

Challenges of Building an Agriculture-Based Business

Building a brand based on local agriculture in Hawaii is harder than it looks. Building a brand, and building a business, are things we know something about. Scott, our “Big Kahuna”, is an inventor and serial entrepreneur who has had both successes and challenges throughout his long career. Lili, our “Marketing Guru”, has spent most of […]

The Economics of Growing Coffee in Hawaii

When people look at the price of Hawaiian coffee they sometimes assume that those of us who grow coffee and sell coffee must be making a fortune. Or they wonder why the price of Hawaiian coffee is so high. So we thought we’d take the opportunity to explain some of the economics of growing, processing, […]